This season Target did the unthinkable - partner with another retailer! In a time where every retailer across the board is battling for market share Target and Neiman's realized an opportunity to expand each retailer's target demos by collaborating in a way that brings value to all shoppers.
With names like Alice + Olivia, Brian Atwood, Carolina Herrera, Diane von Furstenberg, and Marc Jacobs, Target and Neiman's are giving each of their shoppers something mutually beneficial. For Target, it's providing Luxury to the aspirational shopper. It's the mom who has always been in the forefront of fashion but now has a family and may not be able to shop the way she once did. For Neiman's, it's the luxury consumer who may have the money but looking at value options to ease the pain of the current economy.
We shall see how this partnership plays out and if successful, which retailers are the next to follow in their footsteps. 
Although I think the pre-Halloween Holiday advertising is a bit premature I think that shopper are beginning to think about holiday shopping as early as Labor Day and it make sound financial sense to capitalize on those opportunities presented by consumers.
ReplyDeletei agree about the pre-Halloween holiday adverstising. it's so annoying!
ReplyDeletei LOVE it when target (etc.) partners with luxury brands. it's so much fun!
Me too! The crazy thing is I can remember when Target opened up across from Southland Mall (former GGP) in third grade across from Hudson's. They've come along way since then and definitely top of my mass merchant list!
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