Yap Me!

 I was fortunate enough to recently tour 1871, Chicago's hottest co-working space for the city's newest digital startups.  Needless to say I was in awe of the buzz that surrounded these young entrepreneurs and the cube-less working space they call their "office."  
While there I got to chat with a few of the new startups and one that I thought was awesomely innovative is a company called AdYapper.  AdYapper has built a platform for advertisers to turn their normal display ads into social experiences with two way communications.  Genius right?  We have all seen ads that were either #awesome or #fail and the only way we had to engage with them was to share with our own circle of influencers.  Not anymore.  Now consumers can interact directly with the ad and provide advertisers and other social networks with valuable information.  

The best part about this - it's easy to implement AND it means more targeted advertising for brands looking to optimize budgets.  AdYapper's tag is embedded directly into the display creative and published across networks.  Once the tag is installed brands can access real-time metrics, community submissions and competitive data at any time.

Yap Widget in Lower Right

Social Conversation with Total Comments (Yaps)

This social way of incorporating conversations into ads is going to change the game of display advertising as we know it. Brands will love it for the deep analytics and optimization of budgets while consumers will love the ability to give real-time feedback and participate in a dialogue with brands to form meaningful conversations that lead to better advertising overall.  

1871 in the Historic Merchandise Mart